By Brazil Stock Guide – Grupo Globo created Borealis, a new company focused on selecting and managing financial assets and funds abroad, as part of the structure of its holding company, which began operating officially in January 2026.
The move was reported by Valor Econômico, citing an internal statement sent by the Brazilian media conglomerate on Thursday. Grupo Globo is privately held and does not have a stock ticker.
The holding company is led by João Roberto Marinho, chairman of Grupo Globo and of its board of directors. The structure will have 20 members and was designed to operate with a lean model, avoiding duplication of departments or roles that already exist within the group’s companies.
Borealis will be led by Luís Lora and will be responsible for selecting and managing financial assets and offshore funds. The new company is part of Globo’s broader investment-allocation strategy, adding an international asset-management arm to the group’s portfolio organization.
The holding company will oversee Grupo Globo’s full portfolio with a focus on governance, capital allocation, talent management and business development. The goal is to give the conglomerate a more integrated view of its businesses while preserving the autonomy of each company.
Under the new structure, Paulo Marinho will lead the Media Companies vice presidency, which includes Globo, Eletromidia, Editora Globo and Sistema Globo de Rádio. He will also remain chief executive officer of Globo.
Roberto Marinho Neto will head the Business and Investments vice presidency. João Roberto Marinho, Paulo Marinho and Roberto Marinho Neto will be supported by Luis Henrique Guimarães, who will serve as executive vice president of the holding company.
Globo Ventures will continue to operate in the venture capital ecosystem and manage its existing portfolio, which currently includes 35 investments. The unit remains focused on innovation and new business models, while Borealis adds a separate structure for managing financial assets and funds overseas.
According to the internal statement, the reorganization is intended to strengthen governance, discipline, sustainability and agility in the execution of Grupo Globo’s strategy. The new holding company will act as a strategic coordination hub for capital, talent and business opportunities across the group.
The restructuring comes as traditional media companies face pressure from digital consumption, new advertising models and the need to diversify revenue streams. Globo’s new structure seeks to combine the scale of its media operations with a more centralized approach to investment decisions and portfolio management.