By Brazil Stock Guide – A São Paulo court has barred Greenpeace and the World Society for Animal Protection (WSPA) from carrying out further invasions against meatpacker JBS SA (JBSS3.SA), after activists stormed the company’s headquarters on April 29, 2025. The ruling, issued by Judge Valdir da Silva Queiroz Junior of the 9th Civil Court, ordered the organizations to refrain from repeating the action, which was deemed an unlawful trespass. The decision was first reported by Brasil 247.
The judge emphasized that while peaceful demonstrations are safeguarded by the Constitution, the April incident overstepped legal limits. Protesters posed as shareholders and maintenance workers to infiltrate the building, using ropes and ladders to hang banners from the roof. According to JBS, they brought equipment valued at more than R$300,000 and refused dialogue. Eight people were arrested, including six Argentine nationals, and the Federal Police has opened an investigation into the financing of the protest.
Financial impact
The invasion sought to disrupt JBS’s dual listing in the U.S., but the move backfired. Shares climbed from $14.07 on June 9 to $16.07 on Sept. 5, a 14.2% gain. The rally generated about $403.7 million (over R$2 billion) in profits for BNDES, a major shareholder, underscoring the importance of the listing for Brazil’s economy.
The ruling underscores the unlawful nature of Greenpeace’s actions and reinforces legal protections for the company’s operations at a time when JBS is consolidating its global market position.