By Brazil Stock Guide – The MoveEdu Group has acquired 100% of Yázigi, one of Brazil’s most traditional language school brands, in a move that strengthens its footprint in the fragmented but resilient education sector. Financial terms were not disclosed. The deal adds roughly 70,000 students a year and 270 operations across more than 120 cities to MoveEdu’s portfolio, which already includes Microlins, Prepara IA and Ensina Mais Turma da Mônica.
Founded in 1950 in São Paulo, Yázigi was a pioneer in Brazil’s language franchising model and today operates 150 physical units plus programs inside partner schools. The brand offers English and Spanish courses, corporate training and exchange programs, and has awarded over 2 million students throughout its history. It holds 33 Franchising Excellence Seals from the Brazilian Franchising Association. For MoveEdu, the acquisition broadens exposure to the language-learning segment at a time when global demand is accelerating. According to IMARC Group estimates, the global English-learning market was valued at about $25 billion in 2023 and is projected to reach nearly $60 billion by 2032.
CEO Rogério Gabriel framed the transaction as an innovation-driven expansion. The group plans to inject technology, data analytics and operational tools to enhance student experience and franchise efficiency, positioning Yázigi as an education hub aligned with employability and digital skills. English proficiency, increasingly tied to access to artificial intelligence platforms and global content, has become a competitive differentiator in Brazil’s labor market.
The acquisition also reinforces MoveEdu’s long-term strategy of lifelong learning. Since launching higher education arms under Microlins and Prepara in 2022, the group has pursued a vertically integrated model spanning vocational training, language education and undergraduate programs. With more than 1,000 operations nationwide and over 6 million students trained historically, MoveEdu is betting that scale, omnichannel delivery and recurring franchise revenue — with reported average profitability around 40% — can turn a legacy brand into a data-powered growth platform.