By Brazil Stock Guide – ASA, the financial institution backed by Alberto Safra, is expanding its private banking operations into the United States and Latin America, targeting high-net-worth clients as part of a broader international growth strategy.
The move, reported by O Estado de S. Paulo, underscores ASA’s push to diversify revenue streams and strengthen its position as a global financial platform.
In a statement, ASA said: “We believe internationalization is a natural step in the trajectory we are building. Entering the United States and Latin America reinforces our vision of sustainable growth, revenue diversification, and consolidation as a global platform.”
To lead the Latin America operation, ASA appointed Antonio Gonzales, a former Citibank executive who previously headed private banking for the region. He also held senior roles at JPMorgan, where he led the private bank in Brazil. Gonzales will oversee teams across Mexico, Chile, Panama, Argentina, Colombia and Florida.
US operations led by industry veteran
Moshe Majeski has been named head of private banking for the US. He brings more than 15 years of experience at Meridian Capital, where he worked on advisory services including mergers and acquisitions.
In his new role, Majeski will supervise teams across major US financial centers, according to the company.
Strategic push for global footprint
ASA’s expansion comes as financial institutions intensify competition for high-net-worth clients across international markets. By establishing a presence in key regions, the firm aims to scale its client base and reinforce its positioning in cross-border wealth management.