By Brazil Stock Guide – Natura (NATU3) is opening its Amazon supply chain to global buyers, launching a B2B startup to sell traceable bioingredients from the rainforest to industries including cosmetics, food and pharmaceuticals. The new company, Natura Ingredientes, builds on a sourcing network the Brazilian beauty group developed over 25 years. In 2025, 13.1% of Natura’s raw materials came from the Amazon. The company works with 43 communities in Brazil and more than 11,000 families across the Pan-Amazon.
“Natura Ingredientes is a B2B startup and represents not only an innovation, but also an accelerator of the social and environmental impact and resilience we already generate today,” said José Manuel Silva, Natura’s vice president for New Businesses.
The launch turns Natura’s Amazon model into a broader commercial platform. It also gives the company a new way to monetize sustainability, while improving the scale and resilience of its own supply chain.
A Supply Chain Becomes a Product
Natura Ingredientes will sell oils, butters and fragrance assets already used in Natura’s own products. The initial portfolio includes more than 20 species, such as andiroba, tucumã, Brazil nut, murumuru, priprioca and ishpink. The company said the new business will not affect its own supply. Third-party sales will rely on technical studies, harvest planning, investments and supply-chain management with local communities.
The startup began a pilot operation six months ago. It already has agreements for 2026 deliveries with British cosmetics company LUSH and Brazilian food company Mahta. The model gives buyers access to ingredients with traceability, standardized quality and sustainable sourcing. For Natura, it adds demand to chains that already support its core cosmetics business.
Natura says its Amazon sourcing model helps conserve 2.2 million hectares of forest, equal to about 22,000 square kilometers, or 8,494 square miles. Direct investments in supplier communities across the Pan-Amazon reached R$62.39 million in 2025, up 29% from the previous year. That money goes into sourcing, community development and productive chains.
The company became the first business to receive international UEBT certification for its Ekos line in 2014. Natura says all of its Amazon supply chains now hold the certification, which covers ethical biotrade practices.