By Brazil Stock Guide – Nu Holdings Ltd. (NU) said its Nubank unit will invest R$45 billion ($8 billion) in Brazil in 2026, nearly doubling the amount deployed in the country over the past two years, as the digital bank accelerates investments in artificial intelligence, credit platforms and new financial products.
The company said the figure covers the broader economic activity of its Brazilian operation, including reinvested earnings, technology infrastructure, operating expenses and taxes paid in the country. Nubank has 113 million customers in Brazil, making it one of the largest financial institutions in the market by client base.
The investment plan is built around four priorities. Nubank said it will continue developing platforms and credit models powered by artificial intelligence, expand its range of products and services, add staff and offices across Brazil, and strengthen its financial and capital base.
As part of the expansion, the fintech plans to spend more than R$2.5 billion on infrastructure over the next five years. The move comes as Nubank seeks a banking license in Brazil and recently joined Febraban, the country’s banking federation, steps that point to a deeper institutional presence in Latin America’s largest economy.
Nubank ended 2025 with total revenue of R$91 billion, up 45% from a year earlier excluding currency effects. Net income reached R$16.2 billion, while return on equity rose to 33%, both record levels for the company.
“We are reaching 13 years of operations in Brazil as the largest private financial institution by number of customers,” said Livia Chanes, chief executive officer of Nubank Brazil.
“This investment is the concrete expression of our commitment to being the main financial ally of Brazilians,” Chanes said.
The company said about 37 million people entered the formal financial system through Nubank in Latin America, including 31.5 million in Brazil. It also said 28.4 million customers received their first credit card through the platform, 18.4 million of them in Brazil.
Nubank said its customers have saved about $28.1 billion in fees that it says would otherwise have been charged by traditional financial institutions.